Our Ethos

Ethical 

Our company prioritizes ethical sourcing practices by procuring fabrics from local artisans and craft clusters in cities and villages. We are committed to fostering good working conditions for our craftsmen, ensuring a safe and supportive environment. Additionally, we uphold a policy of providing regular and fair payments to our artisans in recognition of their valuable contributions.

 

Handmade 

All our fabrics undergo a meticulous printing process utilising the traditional Indian technique of wooden block hand printing, supplemented by semi-automated machinery for enhanced precision. This combination of artisanal craftsmanship and modern technology ensures the creation of high-quality garments, where most of the work needs manual expertise.

 

 

Sustainable

By exclusively utilising fabrics made from natural fibres such as cotton and linen, we actively promote sustainable fashion practices. These materials are renewable, biodegradable, and significantly reduce the environmental impact of our clothing production. Our commitment to using natural fibres underscores our dedication to creating fashion that is both stylish and environmentally responsible.